I often create Visio masters with a fixed number of Shape Data rows, and sometimes I get requests to modify them because of changes in business needs. Well, my previous posts about Graph Databases got me thinking if it would be possible to embed JSON text in Visio shapes in some sort of meaningful way. Then the user could enter just attribute-value pairs at will, without the need for me to modify their master shape. Alternatively, the data could be inserted into the shape from a database, such as SQL server. So, in this article I discuss the suitability of JSON text in Visio shapes.